At EurekaFacts, we help public health leaders design, refine, and evaluate behavior change campaigns that make a measurable difference. Our research uncovers the motivations, barriers, and decision-making processes that shape individual and community behaviors—so you can create communications that truly resonate.

Why Behavior Change Research Matters

Understanding why some individuals adopt healthy behaviors while others don’t is essential to:

• Designing effective interventions
• Targeting the right audiences
• Evaluating campaign impact
• Driving long-term change

Our research provides the evidence base you need to inform strategy and optimize outcomes.

Customized Research for Smarter Campaigns

We use a multi-theoretical model of behavior change that integrates:

• Ecological frameworks
• Value-expectancy models
• Behavioral economics
• Consumer behavior and branding insights

This approach helps you:

• Identify awareness and perceived vulnerability
• Understand emotional and cognitive responses to promoted behaviors
• Evaluate competing behaviors and priorities
• Analyze the decision-making environment

Our Consultative Approach

We work closely with your team to design research that aligns with your campaign goals. Our methods include:

• Audience segmentation and message testing
• In-depth interviews and focus groups
• Survey research and behavioral modeling
• Evaluation frameworks for pre-, mid-, and post-campaign analysis

Whether you’re launching a new initiative or refining an existing one, we provide the insights you need to influence behavior and improve public health outcomes.

Let’s Build a Healthier Future Together

EurekaFacts is your partner in creating evidence-based, behaviorally informed public health campaigns. Let’s collaborate to turn insight into action.