Strategic Solutions

Membership Solutions | EurekaFacts

restrepoj@eurekafacts.com (Jorge Restrepo) — Tue, 01 Sep 2026 20:56:51 GMT

Membership Solutions That Drive Growth and Engagement

At EurekaFacts, we help associations build stronger, more effective membership programs through customized market research and strategic insights. Whether you’re aiming to grow your base, boost engagement, or refine your value proposition, our data-driven approach delivers results.

What We Help You Achieve

Reach Your Target Market
Gain More Advocates
Advance Your Profession, Occupation, or Industry
Build and Maintain a Compelling Brand
Offer Services That Truly Meet Member Needs
Increase Revenue Through Engagement and Optimization

Data-Driven Membership Strategy

We uncover what members value most and deliver pathways to:

New Member Acquisition
Retention & Re-engagement
Increased Relevance & Impact

Our research identifies key market segments and builds data-driven member profiles, guiding your messaging, product offerings, and engagement strategies.

MembershipMatters™: Affordable, Fast Member Insights

Stay in tune with your members using our MembershipMatters™ tool—an easy, cost-effective way to survey your members and drive continuous improvement.

Consultative Services for Associations

We work closely with you to design and implement strategies that deliver measurable outcomes. Our services include:

Branding for Membership Organizations
Enhancing Membership Value
Acquisition Strategies & Tactics
Lifetime Engagement Cycle Planning
Value Bundling & Dues Pricing Optimization
Satisfaction & Feedback Programs
Local Chapter Strategic Planning
Strategic Landscape Analysis (Five Forces)
Industry/Sector Benchmarking
Policy Research That Benefits Members

Let’s Build a Stronger Membership Together

EurekaFacts is your partner in creating a thriving, engaged, and data-informed membership community. Let’s talk about how we can support your goals.

Social Marketing & Behavior Change | EurekaFacts

restrepoj@eurekafacts.com (Jorge Restrepo) — Fri, 07 Aug 2026 19:53:49 GMT

EurekaFacts offers services for social marketing and behavior change efforts covering the full continuum of research activities: from exploratory and formative research, through concept and message testing, to evaluation. Many of our research tools were adopted from cutting edge commercial marketing techniques, but all are based on a robust social science foundation. Our team of experts is comprised of thought leaders in the theory of social marketing and behavior change, and offer our clients relevant insights into the program development and impacts.

Formative Research and Situational Analysis

Using qualitative and quantitative methods, literature reviews, and analyses of secondary data, EurekaFacts team will give our clients a clear understanding of the audiences’ mindset, decision heuristics, and mental models as well as ecological factors influencing targeted behavior.

Segmentation

Success of social marketing and behavior change interventions always depend on reaching the right people with the right message. EurekaFacts’ experience with segmentation analyses and knowledge of commercial market segmentation technique (including products like PRIZM) will help you to identify and successfully target the right audience segment.

Concept and Message Testing

EurekaFacts offers our clients a full range of concept and message testing options, from more traditional qualitative approaches, to more in-depth quantitative online research, and laboratory studies utilizing eye tracking technology. Our methodologies aim to explore both the emotional and cognitive reactions to the concepts and messages, helping our clients to craft and refine messages that resonate with the audience.

Digital Media and Social Media Analysis

EurekaFacts has the expertise to help our clients leverage digital analytics to better understand the influence of digital and social media strategies on campaign outcomes. Social media monitoring can reveal what the audiences think and feel, in their own words, about the issues addressed by the campaign efforts or the campaign itself.

Grassroots Activity Tracking

With many behavior change efforts involving community partners, EurekaFacts has proven experience in developing easy-to-use reporting systems that can be implemented by community partners to track their activities. Understanding how the campaign is implemented locally offers vital insight into its effectiveness. The tracking system also allows campaign managers to implement mid-course corrections and plan for future activities.

Process Information Monitoring System (PIMS)

EurekaFacts developed an information management system that allows for combining a multitude of campaign metrics across different dissemination channels (i.e., social media followers, print circulation, GRPs, etc). PIMS converts channel-specific metrics into a cross-channel measure of reach, allowing for dynamic management of campaign activities for optimal outcomes.

Campaign Evaluation

EurekaFacts works with our clients to develop feasible, methodologically robust, and informative campaign evaluation designs. We use primary data collection, process indicators, and administrative data, as well secondary data sources to provide a comprehensive picture of how campaigns and other intervention efforts shaped audiences’ knowledge, attitudes, and behaviors.

Return on Investment (ROI) and Media Allocation Models

Examining which media channel is most cost effective in inciting behavior change is an important question when it comes to media strategies. To help campaign planners to answer this vital question, EurekaFacts team brings experience in developing ROI models that link media expenditures and campaign outcome measures. The media allocation models allow the campaign planners to understand the ideal media mix to reach the intended audiences.

Policy & Advocacy Research | EurekaFacts

restrepoj@eurekafacts.com (Jorge Restrepo) — Wed, 05 Aug 2026 23:03:55 GMT

EurekaFacts, we have a strong understanding of mission oriented organizations, and the ways to support them through research, analysis, and insights. With a superb understanding of social marketing efforts and nonprofit programming, EurekaFacts is ready to assist.

We bring robust capabilities in formative research to support strategy and tactics, predictive analysis to support decision-making, resource allocation, and other optimization, and evaluative research to gain maximum benefit from activity and the measurement of the outcomes and impact in every program.

We have conducted multiple studies and provided consulting in the following areas:

Issue and public policy research
Program/grant evaluation
Economic impact analysis
Needs assessments
Volunteer and involvement studies
Strategic planning support including stakeholder assessments, balanced scorecard/strategy maps
Metrics dashboards for campaign and organizational metrics support
Audience demographic and segmentation studies.

Segmentation | EurekaFacts

Admin — Fri, 26 Jun 2026 23:01:48 GMT

Segmentation is a technique by which a market or a set of customers is partitioned to meet a strategic or tactical objective. Market segmentation can be conducted using several approaches including demographic, geographic, attitudinal, psychographic, and behavioral. Customer segmentation is often used for tactical objectives and is used most in direct marketing. In implementing digital marketing strategies, segmentation not only delivers significant value but is increasingly demanded by customers who expect that every effort is crafted and aligned with their unique needs and preferences.

Education & Training Research | EurekaFacts

restrepoj@eurekafacts.com (Jorge Restrepo) — Thu, 31 Jul 2025 22:11:18 GMT

Evidence-based practices drive many education efforts today. Similarly, both private and public organizations serving education roles and the education market face both the need to demonstrate the value of their offers, and to navigate an increasingly crowded marketplace where budgets can be thin.

To thrive in such environment, our training and education team has the expertise and experience necessary to deliver superior value, actionable strategies, and tactics that come from deep understanding of the context, advances and needs of the education field today.

We work on multiple education efforts, ranging from test design, to impact assessment. We have particular expertise and experience in program evaluation, test development, needs assessments, cognitive and usability testing of assessments, as well as in the role of Supplemental Educational Services, co-curricular and extracurricular activities in education.

With a strong background working with multiple educational and professional educator organizations, EurekaFacts has in-depth knowledge of the K-12 system in the United States and the datasets available to inform many research efforts.

We have conducted multiple studies and provided consulting in the following areas:

Credentialing and continuing education
School culture/climate assessments
Community engagement & demographic studies
Needs assessments for educators, administrators, education agencies
E-learning program design & evaluation
Evaluation of online e-learning modules
Education marketing & geo-marketing
Training impact evaluation
Usability testing
Education data analysis and reporting
Longitudinal training impact assessments

Credentialing and Continuing Education | EurekaFacts